There's a hidden science that affects every part of your life. You are fluent in its terminology of email, WiFi, social networking, and encryption. You use its results when you make a telephone call, access the Internet, use any factory-produced product, or travel in any modern car. The discipline is so new that some prefer to call it a branch of engineering or mathematics. But...(展开全部)

There's a hidden science that affects every part of your life. You are fluent in its terminology of email, WiFi, social networking, and encryption. You use its results when you make a telephone call, access the Internet, use any factory-produced product, or travel in any modern car. The discipline is so new that some prefer to call it a branch of engineering or mathematics. But...(展开全部)

CHARAN RANGANATH is a Professor at the Center for Neuroscience and Department of Psychology and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory diso...(展开全部)

CHARAN RANGANATH is a Professor at the Center for Neuroscience and Department of Psychology and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory diso...(展开全部)

All of the Earth's ocean, from the equator to the poles, is a single engine powered by sunlight - a blue machine. Earth is home to a huge story that is rarely told - that of our ocean. Not the fish or the dolphins, but the massive ocean engine itself: what it does, why it works, and the many ways it has influenced animals, weather and human history & culture. In a book that wil...(展开全部)

All of the Earth's ocean, from the equator to the poles, is a single engine powered by sunlight - a blue machine. Earth is home to a huge story that is rarely told - that of our ocean. Not the fish or the dolphins, but the massive ocean engine itself: what it does, why it works, and the many ways it has influenced animals, weather and human history & culture. In a book that wil...(展开全部)

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the third-wa...(展开全部)

The beauty of science may be pure and eternal, but the practice of science costs money. And scientists, being human, respond to incentives and costs, in money and glory. Choosing a research topic, deciding what papers to write and where to publish them, sticking with a familiar area or going into something new--the payoff may be tenure or a job at a highly ranked university or ...(展开全部)

The beauty of science may be pure and eternal, but the practice of science costs money. And scientists, being human, respond to incentives and costs, in money and glory. Choosing a research topic, deciding what papers to write and where to publish them, sticking with a familiar area or going into something new--the payoff may be tenure or a job at a highly ranked university or ...(展开全部)

塞德希尔·穆来纳森（Sendhil Mullainathan） 哈佛大学终身教授，哈佛大学行为经济学领域重要领头人。与普林斯顿大学心理学教授埃尔德·沙菲尔等人联合创立非营利性组织ideas42，致力于利用行为科学帮助人们解决社会问题。 在麻省理工学院，与《贫穷的本质》作者阿比吉特·班纳吉等人联 合创立“贫困行动实验室”，并于2002年荣获“麦克阿瑟天才奖”。 出生于印度农村，7岁时随父母移民美国。1993年，获得康奈尔大学计算机科学、数学和经济学3个学士学位。1998年，获得哈佛大学经济学博士学位。 埃尔德·沙菲尔（Eldar Shafir） 1988年，获得麻省理工学院认知科学博士学位。古根海姆奖获得者。 普林斯顿大学心理学教授，研究领域涉及认知科学、判断与决策、行为经济学等。 与诺贝尔经济学奖获得者彼得· 戴蒙德和著名心理学家阿莫斯·...(展开全部)